CASE STUDY

CASE STUDY

On-location corporate headshots for 100+ employees: how it works — Booking.com Amsterdam case study

On-location corporate headshots for 100+ employees: how it works — Booking.com Amsterdam case study

120 people. One day. Zero chaos.

Booking.com asked us to photograph 120 employees at their Amsterdam headquarters during an internal event. With our SET&GO model, scheduled time slots and spontaneous walk-ins at the same shoot station, we kept the day running smoothly.

Booking.com asked us to photograph 120 employees at their Amsterdam headquarters during an internal event. With our SET&GO model, scheduled time slots and spontaneous walk-ins at the same shoot station, we kept the day running smoothly.

mployee during the Booking.com headshot shoot in Amsterdam
Branded photo studio set up during the Booking.com event

A flow of our own. From check-in to photo.

To guide 120 people smoothly through the shoot, we built our own flow, from check-in to selection station. Employees picked their favorite photo on the spot. No hassle afterwards, no endless email threads.

To guide 120 people smoothly through the shoot, we built our own flow, from check-in to selection station. Employees picked their favorite photo on the spot. No hassle afterwards, no endless email threads.

Everyone at their best.

Our makeup artist made sure everyone looked fresh and polished in front of the lens. People felt taken care of, enjoyed the shoot and left with a smile. A big difference in the final result, and a detail people kept talking about for weeks.

Our makeup artist made sure everyone looked fresh and polished in front of the lens. People felt taken care of, enjoyed the shoot and left with a smile. A big difference in the final result, and a detail people kept talking about for weeks.

Makeup artist giving a Booking.com employee a touch-up before the shoot
Makeup artist giving a Booking.com employee a touch-up before the shoot
Branded photo studio set up during the Booking.com event

More than photos — a branded experience in the workplace

Most photographers just bring a camera, a backdrop and some lights. We create a brand experience. For Booking.com we built a complete branded photo studio, with signage and promo material that's reusable for future shoots and blends seamlessly into their brand identity. The result: employees step into a space that feels like their own brand. That way the studio isn't an odd one out at the workplace, but an extension of the brand, and that's the difference between a photoshoot and a real brand experience.

Most photographers just bring a camera, a backdrop and some lights. We create a brand experience. For Booking.com we built a complete branded photo studio, with signage and promo material that's reusable for future shoots and blends seamlessly into their brand identity. The result: employees step into a space that feels like their own brand. That way the studio isn't an odd one out at the workplace, but an extension of the brand, and that's the difference between a photoshoot and a real brand experience.

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The challenge

The challenge

Photographing 120 employees in one day sounds like a logistical nightmare. It doesn't have to be. With our SET&GO model, a proven system for large groups with tight day planning, crowd management and a shoot flow that guides everyone smoothly through the process, the day ran without delay.

Photographing 120 employees in one day sounds like a logistical nightmare. It doesn't have to be. With our SET&GO model, a proven system for large groups with tight day planning, crowd management and a shoot flow that guides everyone smoothly through the process, the day ran without delay.

This is what a headshot event shoot looks like.

This is what a headshot event shoot looks like.

Picture this: you're hosting a company day, a conference or a big event. Everyone's already there, so make the most of it. Your guests arrive, the vibe is good, and while the program runs, we shoot. A branded photo studio built seamlessly into your event venue. Attendees walk in, get prepped by our makeup artist, photographed by our photographer and pick their best shot right away. Done within minutes.

Whether you're expecting 50 or 500 people, we scale to fit. For larger numbers we set up multiple simultaneous shoot stations. The flow never stops. No one waits long. Everyone leaves with a great photo.

Picture this: you're hosting a company day, a conference or a big event. Everyone's already there, so make the most of it. Your guests arrive, the vibe is good, and while the program runs, we shoot. A branded photo studio built seamlessly into your event venue. Attendees walk in, get prepped by our makeup artist, photographed by our photographer and pick their best shot right away. Done within minutes.

Whether you're expecting 50 or 500 people, we scale to fit. For larger numbers we set up multiple simultaneous shoot stations. The flow never stops. No one waits long. Everyone leaves with a great photo.

Headshot Day shoot station at a company during a corporate event
Portrait of a Booking.com employee taken during the event shoot
Portrait of a Booking.com employee taken during the event shoot

I’ve had the pleasure of working with Shannon over the years across several internal company events like B.Champion, and she has always been a joy to partner with. We organized a headshot photography day for colleagues. We booked the Headshot Day SET&GO, and it was a real success. It was professionally organised, fully booked, and Shannon made the whole process feel like a breeze from start to finish. I recommend her services to anyone, whether for personal or corporate needs.

I’ve had the pleasure of working with Shannon over the years across several internal company events like B.Champion, and she has always been a joy to partner with. We organized a headshot photography day for colleagues. We booked the Headshot Day SET&GO, and it was a real success. It was professionally organised, fully booked, and Shannon made the whole process feel like a breeze from start to finish. I recommend her services to anyone, whether for personal or corporate needs.

Baoto Truong, Senior Inclusion Specialist, Booking.com

Baoto Truong, Senior Inclusion Specialist, Booking.com

Everyone is already here. Make use of it.

Everyone is already here. Make use of it.

Is your event already in the calendar? Then this is the moment. In one conversation, you’ll know what it costs, what it delivers, and how we handle everything.

Is your event already in the calendar? Then this is the moment. In one conversation, you’ll know what it costs, what it delivers, and how we handle everything.

Logo Headshot Day in orange
Logo Headshot Day in purple

How does a corporate headshot shoot work in practice?

How does a corporate headshot shoot work in practice?

Still have questions after reading this case? Here are the answers most organizations want before they book.

Still have questions after reading this case? Here are the answers most organizations want before they book.

How does a professional headshot shoot work at a large company's office?

We set everything up the day before, so we're ready for a tight schedule and a busy day. The mobile photo studio goes into a designated room at your office or event venue. Employees drop in and out between meetings. No disrupted workday, no major prep needed on your side.

How long does prep take for a large corporate headshot project?

It can be done in two to three weeks, but ideally we plan a month or two ahead. That gives us enough time for the brand consult, the planning, the communication to employees and any branded promo material. We take the entire organization off your hands. HR forwards the booking link and makes sure people sign up. We handle the rest.

Can Headshot Day also photograph smaller teams, not just large organizations like Booking.com?

Absolutely. The Booking.com case shows what's possible at scale, but we photograph teams of, say, 20 people just as easily. The approach stays the same: on location, fully managed, consistent results.

What makes Headshot Day different from hiring a regular photographer for company photos?

A regular photographer shows up with a camera. We deliver a complete branded photoshoot experience: brand consult, makeup, shoot flow, crowd management, on-the-spot photo selection and personal photo delivery per employee. At your location, in your style, fully managed.

How much space do you need at our location?

A space of about 4 by 4 meters is enough for the mobile photo studio. For the GO and SET&GO queue we need a bit more room — this can also be a hallway next to the studio. A quiet corner, meeting room or lobby works fine. No special technical facilities needed: we bring everything ourselves, from studio lighting to backdrop. Book an intro call and we'll figure out together which space works best at your office.

We've never organized a headshot shoot before. Where do we start?

With an intro call. There we discuss your team size, wishes and timing. We then put together a tailored proposal and take the rest of the organization off your hands, from branding consult to planning and employee communication. All you do is pick a date and forward the booking link.

Can you come back for an annual headshot shoot as our team grows?

Yes, gladly. Many organizations book a Headshot Day annually, for each new group of employees or on onboarding days. That keeps your team page up to date and your style consistent over the years. We can also set up a recurring arrangement.

How do you integrate the studio into a running event program?

We build a branded photo studio that fits within your event venue, often in a separate room or corner next to the main program. Attendees drop in between sessions, get photographed and head back to the program afterwards. At some events we shoot all day, at others only during breaks, to disrupt the program as little as possible. It really depends on the specific circumstances and wishes.

What do we need to make a headshot shoot at our event possible?

Not much. A space of at least 4 by 4 meters, two power outlets and enough room for a short queue. We bring the rest: studio, lighting, backdrop, queue setup, makeup artist and promo material. Book an intro call and we'll go over the practical details for your event.

Google logo

Rating

4.9

Based on
35 reviews

Zakelijk portret van een lachende man in pak

Victor van Drie

1 month ago

Headshot Day helped me to update my profile on this wonderful platform. I am satisfied, it was a great collaboration, Shannon!

Zakelijk portret van een lachende man in zwarte kleding en een bril

Hiren Budrani

2 months ago

I recently had a photoshoot organized by Shannon with some great results. She uses professional equipment and guides you to get the best shots. She also spends time before the shoot getting to know you through an interview and suggests styles and outfits.

Zakelijk portret van een lachende vrouw met lang donker haar met een grijze achtergrond

Alessandra Rossi, IAA Benelux

3 months ago

A seamless and fun experience, resulting in stunning photographs that far exceeded my expectations.

Zakelijk portret van een lachende vrouw in witte kleding met een beige achtergrond

Meron Taye

1 month ago

She took her time to select the right background, the lighting, and posing me. After the photoshoot, I received the results quickly, and I was and still am extremely satisfied with the photos. My friends and family also reacted very enthusiastically to the result.

Zakelijk portret van een lachende vrouw in witte kleding

Selma, Heal Magazine

1 month ago

Shannon helped brainstorm the colors and photography style that best fit my brand. During the shoot, I felt at ease and received clear directions. She was also flexible and creative in finding the right background/setting.

Zakelijk portret van een lachende man met blauwe achtergrond

Noah, Full Cart Agency

1 month ago

I'm going to break the socials with these pics! Super nice, fits my personal brand perfectly. Really feels like an upgrade from "just doing whatever" to professional. Feels like people are going to take me more seriously now too.

Zakelijk portret van een lachende vrouw in gele kleding

Shenin Le Brun

1 month ago

Shannon is a great photographer. The results of our photoshoot are amazing. Shannon is very creative, professional and has an eye for detail. I would definitely recommend her.

It has been on your to-do list for months. We will get it sorted in a single day.

Headshot day Logo in white

Let's get in touch

Services

Headshots at events

Portrait photographer Amsterdam

Portrait Photographer Hoofddorp

Portrait Photographer Haarlem

Opening hours

Maandag - Vrijdag
09.00 - 17.00

Logo Headshot Day in purple
Beeld merk Headshot Day in oranje
Google logo

Rating

4.9

Based on
35 reviews

Zakelijk portret van een lachende man in pak

Victor van Drie

1 month ago

Headshot Day helped me to update my profile on this wonderful platform. I am satisfied, it was a great collaboration, Shannon!

Zakelijk portret van een lachende man in zwarte kleding en een bril

Hiren Budrani

2 months ago

I recently had a photoshoot organized by Shannon with some great results. She uses professional equipment and guides you to get the best shots. She also spends time before the shoot getting to know you through an interview and suggests styles and outfits.

Zakelijk portret van een lachende vrouw met lang donker haar met een grijze achtergrond

Alessandra Rossi, IAA Benelux

3 months ago

A seamless and fun experience, resulting in stunning photographs that far exceeded my expectations.

Zakelijk portret van een lachende vrouw in witte kleding met een beige achtergrond

Meron Taye

1 month ago

She took her time to select the right background, the lighting, and posing me. After the photoshoot, I received the results quickly, and I was and still am extremely satisfied with the photos. My friends and family also reacted very enthusiastically to the result.

Zakelijk portret van een lachende vrouw in witte kleding

Selma, Heal Magazine

1 month ago

Shannon helped brainstorm the colors and photography style that best fit my brand. During the shoot, I felt at ease and received clear directions. She was also flexible and creative in finding the right background/setting.

Zakelijk portret van een lachende man met blauwe achtergrond

Noah, Full Cart Agency

1 month ago

I'm going to break the socials with these pics! Super nice, fits my personal brand perfectly. Really feels like an upgrade from "just doing whatever" to professional. Feels like people are going to take me more seriously now too.

Zakelijk portret van een lachende vrouw in gele kleding

Shenin Le Brun

1 month ago

Shannon is a great photographer. The results of our photoshoot are amazing. Shannon is very creative, professional and has an eye for detail. I would definitely recommend her.

It has been on your to-do list for months. We will get it sorted in a single day.

Headshot day Logo in white

Let's get in touch

Services

Headshots at events

Portrait photographer Amsterdam

Portrait Photographer Hoofddorp

Portrait Photographer Haarlem

Opening hours

Maandag - Vrijdag
09.00 - 17.00

Logo Headshot Day in purple
Beeld merk Headshot Day in oranje
Google logo

Rating

4.9

Based on
35 reviews

Zakelijk portret van een lachende man in pak

Victor van Drie

1 month ago

Headshot Day helped me to update my profile on this wonderful platform. I am satisfied, it was a great collaboration, Shannon!

Zakelijk portret van een lachende man in zwarte kleding en een bril

Hiren Budrani

2 months ago

I recently had a photoshoot organized by Shannon with some great results. She uses professional equipment and guides you to get the best shots. She also spends time before the shoot getting to know you through an interview and suggests styles and outfits.

Zakelijk portret van een lachende vrouw met lang donker haar met een grijze achtergrond

Alessandra Rossi, IAA Benelux

3 months ago

A seamless and fun experience, resulting in stunning photographs that far exceeded my expectations.

Zakelijk portret van een lachende vrouw in witte kleding met een beige achtergrond

Meron Taye

1 month ago

She took her time to select the right background, the lighting, and posing me. After the photoshoot, I received the results quickly, and I was and still am extremely satisfied with the photos. My friends and family also reacted very enthusiastically to the result.

Zakelijk portret van een lachende vrouw in witte kleding

Selma, Heal Magazine

1 month ago

Shannon helped brainstorm the colors and photography style that best fit my brand. During the shoot, I felt at ease and received clear directions. She was also flexible and creative in finding the right background/setting.

Zakelijk portret van een lachende man met blauwe achtergrond

Noah, Full Cart Agency

1 month ago

I'm going to break the socials with these pics! Super nice, fits my personal brand perfectly. Really feels like an upgrade from "just doing whatever" to professional. Feels like people are going to take me more seriously now too.

Zakelijk portret van een lachende vrouw in gele kleding

Shenin Le Brun

1 month ago

Shannon is a great photographer. The results of our photoshoot are amazing. Shannon is very creative, professional and has an eye for detail. I would definitely recommend her.

It has been on your to-do list for months. We will get it sorted in a single day.

Headshot day Logo in white

Let's get in touch

Services

Headshots at events

Portrait photographer Amsterdam

Portrait Photographer Hoofddorp

Portrait Photographer Haarlem

Opening hours

Maandag - Vrijdag
09.00 - 17.00

Logo Headshot Day in purple
Beeld merk Headshot Day in oranje